Google Grants

Google Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) non profit organizations. Participating non profit organizations are eligible to receive up to $10,000 per month [1] in in-kind advertising within the Google AdWords search engine marketing platform. As of June 2010, Google has awarded over $600 million[2] in grant money to non profit organizations.

Eligibility

Google specifies a number of organizational criteria in order to be eligible for a Google Grant, including:

Application and Management

Eligible non profit organizations can apply for a Google Grant online.[3] The application process can take up to 6 months and is administered by the Google for Nonprofits team. Upon receipt of a Google Grant the grantee is responsible for setting up and managing their Google Grant AdWords account, including its various campaigns, ad groups, ads and keywords. Most Google Grant recipients choose to manage their grant independently, while others seek search engine marketing consultants to optimize their grant performance.

References

  1. ^ "Google Grants Program Guidelines and Details". Google Grants Program Guidelines and Details. http://www.google.com/grants/details.html. Retrieved 23 March 2011. 
  2. ^ Peabody, John. "Google Grants for Nonprofits". Google Grants for Non Profits. http://www.commonsensenms.com/2011/03/google-grants-for-nonprofits/. Retrieved 23 March 2011. 
  3. ^ "New to Google Grants?". New to Google Grants?. http://www.google.com/grants/new/index.html. Retrieved 23 March 2011.